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https://oil-glup.ru/threads/xonex-s...ntetika-serediny-1970-x.289/page-2#post-18560
Exxon sued Xonex Synthetic Lubricants for trademark infringement, claiming the Miami startup's name was too close for comfort. Xonex president Patrick McEnany argued their black, orange, and white SL-1000 cans looked nothing like Exxon's white and gold petroleum motor oil packaging. Exxon offered fifty grand to settle if Xonex changed its name, but McEnany refused because their brand identity was their only real asset.
Exxon sued Xonex Synthetic Lubricants for trademark infringement, claiming the Miami startup's name was too close for comfort. Xonex president Patrick McEnany argued their black, orange, and white SL-1000 cans looked nothing like Exxon's white and gold petroleum motor oil packaging. Exxon offered fifty grand to settle if Xonex changed its name, but McEnany refused because their brand identity was their only real asset.