From a sociological perspective, the Bob Is The Oil Guy (BITOG) community is nearly a textbook example of a digital quasi-religious cult, and its form of MP-ism (from Russian МПизм - Oil Paganism, hereafter referred to as MP-ism) is fundamentally different from the Oleina-style approach. Among Oleina enthusiasts, the focus is gnostic: secret knowledge, the "alchemy" of additive packages, FTIR spectroscopy, and a quest for a kind of philosopher’s stone hidden in oil formulations. There...